• Game in India

Snapchat launches Indian game!

Snapchat finally brings a Indian version of their popular snap games in association with Moonfrog Labs called the 'Ludo Club'.

Snapchat on Thursday launched “Ludo Club”, its first local snap game in India. Snapchat partnered with Moonfrog Labs, a Bengaluru-based gaming company, to launch Ludo Club on the app. It’s an exclusive, custom made version of the game that can be played by snapchat users with their friends.

Snap Games made its debut back in 2019, and it has since then amassed more than 100 million users globally, the company said in a release. The company develops its own games, and also works with partners to launch popular games on Snapchat. It has so far partnered with gaming developers including PikPok, Spry Fox, Game Closure, ZeptoLab, Zynga, Mojiworks and Gismart.

“We’ve continued to develop new games, both our own and working with partners. We also spent time thinking about ways we can create a truly local games experience. One of the ways we did this in India was introducing an Indian kitchen challenge, ‘Dosa Dash’ in one of our hit games Ready Chef Go!. Since its launch in October, over 6 million matches have been played,” John Imah, Global Head of Games and Brand Partnerships at Snap told HT Tech in an interview.

Snap Games are available within the chat feature of Snapchat. It’s easily accessible and users can start playing these games directly from chat. “We designed Snap Games as entwined with Chat because we believe that friendship is more than just the things you chat about, it's an experience you have together. Every game has friends at its core and will continue to do so,” Imah further added. Snap Games launched with six games including Bitmoji Party, Alphabear Hustle, C.A.T.S. Drift Race and Snake Squad.

Hopefully we will se more of snaps games in India very soon. And snapchat also intends on doing that as intended by their various upcoming project.